Job Purpose

• The Territory Planning Supervisor is responsible for overseeing the design, optimization, and maintenance of sales and service territories to ensure balanced workloads, efficient routing, and maximum market coverage. This role supports operational performance by aligning territory structures with business goals, customer demand, and resource capacity.

Nature and Scope

• Lead the development and ongoing optimization of territory alignments for sales, delivery, and service teams
• Analyze geographic, customer, and performance data to ensure equitable distribution of workload and opportunities
• Partner with Sales, Operations, and Leadership to align territory plans with company strategy and growth targets
• Utilize routing and mapping tools (e.g., GIS, route optimization software) to improve efficiency and reduce travel time/costs
• Monitor KPIs such as route efficiency, coverage gaps, service frequency, and productivity metrics
• Identify and address territory imbalances, overlaps, or inefficiencies
• Support new market expansions, acquisitions, and territory restructures
• Develop and maintain territory maps, documentation, and standard processes
• Supervise and mentor territory analysts or planning team members (if applicable)
• Provide reporting and insights to leadership on territory performance and optimization opportunities

Knowledge and Experience

• Must be at least 21 years of age and hold a Business Degree or two year equivalent in the beverage industry.
• Physically capable of frequent lifting, bending and turning.
• Requires the ability to work a flexible schedule to include days, mid, nights and weekends.
• Familiarity with GIS or routing software (Samsara, Omnitracs, Wise, Bizstride, etc.) preferred
• Excellent communication and cross-functional collaboration skills
• Ability to manage multiple projects and adapt in a fast-paced environment
• Strong analytical and problem-solving skills